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How World of Warcraft Quietly Invented the Modern Live Service Game Model

Summary by CGMagazine
Live service games didn’t just appear one day in a puff of microtransactions and limited-time events. Long before every shooter, looter, and card battler started drip-feeding content, World of Warcraft was out here doing the live service grind before it was even called that. No press release. No buzzword. Just Blizzard, an army of elves, and millions of people paying to run the same dungeon 45 times for boots. Before the Hype: When MMOs Were Jus…
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CGMagazine broke the news in on Friday, May 30, 2025.
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