Skip to main content
See every side of every news story
Published loading...Updated

How upstart brands like Hoka and On can tackle giants like Nike

Summary by Fast Company
When Iga Światek breezed to victory in this year’s Wimbledon women’s final, little mention was made of the head-to-toe On kit she was wearing. The reaction was testament to the “softly, softly” approach used by On these last few years—but the victory and subsequent exposure cemented its place among the fastest-growing challengers in a category long dominated by household names like Nike, Adidas, and Puma. Together, these legacy brands still comm…

Bias Distribution

  • 100% of the sources lean Left
100% Left

Factuality 

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Fast Company broke the news in on Sunday, September 28, 2025.
Sources are mostly out of (0)
News
For You
Search
BlindspotLocal