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How upstart brands like Hoka and On can tackle giants like Nike
Summary by Fast Company
1 Articles
1 Articles
How upstart brands like Hoka and On can tackle giants like Nike
When Iga Światek breezed to victory in this year’s Wimbledon women’s final, little mention was made of the head-to-toe On kit she was wearing. The reaction was testament to the “softly, softly” approach used by On these last few years—but the victory and subsequent exposure cemented its place among the fastest-growing challengers in a category long dominated by household names like Nike, Adidas, and Puma. Together, these legacy brands still comm…
Coverage Details
Total News Sources1
Leaning Left1Leaning Right0Center0Last UpdatedBias Distribution100% Left
Bias Distribution
- 100% of the sources lean Left
100% Left
L 100%
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