US EditionHow to read survey results: what analysts miss in 2025
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How to read survey results: what analysts miss in 2025
Survey data sits unused in spreadsheets because organizations collect numbers without context. Understanding how to extract meaningful insights requires a fundamental shift in approach.Marketing expert Lihong Hicken demonstrates that effective survey analysis now depends on capturing both quantitative metrics and qualitative explanations simultaneously.Short on time?Here's a table of contents for quick access:The three types of survey data that …
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