Scalable watermarking for identifying large language model outputs

Scalable watermarking for identifying large language model outputs

Large language models (LLMs) have enabled the generation of high-quality synthetic text, often indistinguishable from human-written content, at a scale that can markedly affect the nature of the information ecosystem1–3. Watermarking can help identify synthetic text and limit accidental or deliberate misuse4, but has not been adopted in production systems owing to stringent quality, detectability and computational efficiency requirements. Here w…

Why do LLMs have emergent properties?

Large language models display emergence behaviors: when the parameter count is scaled to a certain value, suddenly the LLM is capable of performing a new task not possible at a smaller size. Some say the abruptness of this change is merely a spurious artifact of how it is measured. Even so, many would like to understand, predict, and even facilitate the emergence of these capabilities. The following is not a mathematical proof , but a plausibili…

What is generative engine optimization (GEO)?

Traditional SEO isn't dead, but it’s no longer the whole game. Enter Generative Engine Optimization (GEO), the emerging strategy for getting your content noticed by AI-first interfaces like ChatGPT, Google’s Search Generative Experience (SGE), and Perplexity.These platforms aren’t just serving up links—they’re composing full, human-like answers that cite sources and summarize insights. If your content isn’t tuned to this new mode of retrieval, y…

How To Optimize Content For AI LLM Comprehension Using Yoast’s Tools

As AI-driven search engines rewrite the rules of content visibility, one thing is clear: optimization isn’t dead — it’s evolving. Large language models (LLMs) like ChatGPT, Google’s Gemini, and Perplexity AI don’t just retrieve web pages; they synthesize answers. And your content? It only gets included if it’s clear, relevant, and easy to extract. The good news? If you’re already using the Yoast SEO plugin, you have some of the most critical too…

How to optimize content for AI LLM comprehension using Yoast’s tools

As AI-driven search engines rewrite the rules of content visibility, one thing is clear: optimization isn’t dead — it’s evolving. Large language models (LLMs) like ChatGPT, Google’s Gemini, and Perplexity AI don’t just retrieve web pages; they synthesize answers. And your content? It only gets included if it’s clear, relevant, and easy to extract. The good news? If you’re already using the Yoast SEO plugin, you have some of the most critical too…