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How to make people pay for online news

Summary by Moonshot News
Just 1% of people who want to read a news story that is behind a paywall decide to pay for access to it. The most common reaction is to seek the information somewhere else (53%). About a third (32%) say they typically give up on accessing the information, a US survey by Pew Research Center shows. A global study by Reuters Institute shows that the proportion paying for any online news remains stable at 18% across 20 richer countries – with the ma…

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Moonshot News broke the news in on Wednesday, July 2, 2025.
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