How To Make A Luxury Brand From Scratch

How To Make A Luxury Brand From Scratch

While many might believe that TWG Tea and Bacha Coffee are heritage brands, their roots are relatively young.

How to make a luxury brand from scratch? Lessons from a coffee shop

Bacha Coffee, a brand fewer than five years old has thrived in post-pandemic Singapore thanks to the grandeur of its stores and its positioning in posh locations like ION. It’s a spare-no-expense model that co-founders Taha Bouqdib and Maranda Barnes replicated after building Bacha’s sister brand, TWG Tea, into a status symbol across Asia.

How to Make a Luxury Brand From Scratch

(Bloomberg) — It’s another sweltering Saturday evening in Singapore, and the air conditioning at the ION Orchard shopping mall is doing its job. Inside, well-heeled tourists and locals line up behind a velvet rope, eagerly awaiting their entry into a room bursting with hues of orange, blue and gold.