US EditionHow to create a product localization strategy for global markets
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How to create a product localization strategy for global markets
What is product localization?Product localization is the process of adapting your product or service to a new target audience’s language, culture, and commercial environment, typically when entering a new country or region. This process allows your organization to become more competitive in global markets, as you can tailor your product to meet the needs and expectations of a diverse customer base. The key to the localization process is ensuring…
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