US EditionHow the Wrong Audience Can Kill the Right Campaign
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How the Wrong Audience Can Kill the Right Campaign
Worried your campaign isn't landing? Before you blame the creative, the offer, or the platform, take a closer look at your audience targeting. Even a great campaign, with a compelling message and a strong product, can fall flat when it's shown to the wrong people, says Flow Co-Founder and Co-CEO, Gil Sperling.
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