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How the Pandemic Transformed BMW and MINI, From Shutdowns to Digital Sales Success
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How the Pandemic Transformed BMW and MINI, From Shutdowns to Digital Sales Success
The COVID-19 pandemic changed a lot of things. In BMW’s case, it irreversibly impacted how it — and its associated brands — went about selling cars. It wasn’t all on the supply side, either. The pandemic also shaped how people sought out their new rides. Mind you, none of it was easy, due at least part to constant changes in U.S. state-specified regulations. With a wide range of different regulations and approaches to mitigating the pandemic, BM…
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