US EditionHow the Floriculture Supply Chain Approaches Sustainability
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How the Floriculture Supply Chain Approaches Sustainability
A study of 107 floriculture businesses across the United States reveals strong sustainability commitment, with 74% of growers and 79% of suppliers rating sustainable practices as “very important,” yet significant barriers remain around cost perceptions and customer communication strategies. The 2024 Floriculture Sustainability Survey, conducted by NC State University for the American Floral Endowment, examined sustainability beliefs and practice…
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