How storytelling can build a strong reputation for tech companies

How storytelling can build a strong reputation for tech companies

Technology companies have long paved the way for social progress. However, their vision to improve lives is often obscured by dense technical terminology and an apparent disconnect from the everyday experiences of real people.  Yet, the story of these pioneering technological advancements deserves to be told – and told well. Below, I outline key strategies for tech companies to communicate effectively and build their reputation beyond the walls …