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How small brands turn social media into free marketing power
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How small brands turn social media into free marketing power
Beauty entrepreneur Zanele Nkosi from Mbombela in Mpumalanga, says social media helped her grow her business, saving her the trouble of incurring additional costs paying for traditional advertising. “When I started my beauty business, I couldn’t afford marketing. I began posting before-and-after photos on WhatsApp, Instagram, Facebook and TikTok. My clients shared them with friends and family, and that’s how my business grew. Today, most of my b…
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