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How reply-based emails are reviving cold leads
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How reply-based emails are reviving cold leads
Most of the agents I work with already have a CRM and email marketing platform. They are paying for these systems every month, sometimes for years. When I ask what their email open rates look like, the answers tend to land in the same range: 40 per cent on a good month, 20 per cent on most, and reply rates somewhere near zero. The instinct is usually to blame the CRM, email marketing platform or lead provider. Cold leads, bad sources, too many o…
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