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How Raffles and Fairmont Are Reimagining Legacy Luxury for a New Generation

Summary by Skift
Skift Take: Raffles and Fairmont, two of Accor's flagship luxury brands, are undergoing thoughtful changes that go beyond marketing. Under Claudia Kozma Kaplan’s leadership, the focus is on preserving each brand’s legacy while embracing a new chapter of storytelling, service, and growth. Read the Complete Story On Skift
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Skift broke the news in New York, United States on Friday, July 11, 2025.
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