How nostalgia and Americans’ pocketbooks are bringing brands like Chi-Chi’s back

How nostalgia and Americans’ pocketbooks are bringing brands like Chi-Chi’s back

Nineties TV reboots and retro retail trends are booming — and now restaurant chains at latching on to the nostalgia wave

Publisher's Platform: Chi-Chi's may reopen, but let's not forget

According to a Chi-Chi’s press release:  For anyone who’s ever said, “I miss CHI-CHI’s,” this one’s for you. CHI-CHI’s®, the legendary Mexican restaurant known for bold flavors and festive vibe is officially back with a refreshed design and crave worthy menu. Opening on October 6 at 1602 West End Blvd, CHI-CHI’s is ready to welcome the fans familiar and new to experience the brand’s revitalized energy. Led by restaurant industry veteran Michael …