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How Netflix’s ‘Strong Black Summer’ Campaign Formalized Black Hollywood’s Cultural Calendar

Summary by Ground News
Netflix's "Strong Black Summer" campaign promoted a string of TV, film and documentary projects fronted by Black talent. The goal was to generate conversation and create community with Black consumers and partners, says Netflix's Shelly Gillyard, vice president of marketing in the U.S. and Canada. Among the hot titles were Gabrielle Union's rom-com "The Perfect Find"

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How Netflix’s ‘Strong Black Summer’ Campaign Formalized Black Hollywood’s Cultural Calendar

It might officially be fall, but Netflix had a “Strong Black Summer.” At least, that was the name of the streamer’s warm-weather months campaign promoting a string of TV, film and documentary projects fronted by Black talent. Among the hot titles were Gabrielle Union’s rom-com “The Perfect Find,” the John Boyega-starring conspiratorial caper “They Cloned […]

·Los Angeles, United States
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Variety broke the news in Los Angeles, United States on Saturday, September 30, 2023.
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