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How Netflix-Style Personalization Is Changing Digital Entertainment
Summary by Hollywood Life
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1 Articles
How Netflix-Style Personalization Is Changing Digital Entertainment
Netflix has been around for years, educating the entertainment industry about the power of personalization. It offered a recommendation engine to shift the TV viewing guide towards the individual. Now, the company is applying the same thinking to advertising, showing how personalization is beginning to shape more of the digital entertainment experience. Netflix Is Making...
·New York, United States
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