For millions of Argentines, the Parador Atalaya de Chascomús is a must-have pause on the way to the coast: the aroma of the half-moons of butter, mate and the route as a backdrop.But that experience that was reserved for the holidays for decades is no longer exclusive to travelers: thanks to the system of franchises that the brand is developing, the products of Atalaya reached urban premises, shopping and airports.And the expansion is just begin…
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For millions of Argentines, the Parador Atalaya de Chascomús is a must-have pause on the way to the coast: the aroma of the half-moons of butter, mate and the route as a backdrop.But that experience that was reserved for the holidays for decades is no longer exclusive to travelers: thanks to the system of franchises that the brand is developing, the products of Atalaya reached urban premises, shopping and airports.And the expansion is just begin…