Op-Ed: In the Face of U.S. Tariffs, Local Whisky Producers Must Chart a Path for Innovation

Op-ed: In the face of U.S. tariffs, local whisky producers must chart a path for innovation

Canada stands at a moment of opportunity. Global trade shocks, rising demand for homegrown goods and an urgent push for sustainability are forcing businesses and policy-makers alike to rethink old […]

How Modern Whisky Makers Are Breaking Traditional Rules

When Jefferson’s Bourbon launched its “Tradition in the Breaking” campaign, it did more than refresh a brand. It posed a question: what if heritage isn’t preserved by sticking to the rules, but by rewriting them?  The campaign states, “For over 200 years, bourbon has been guided by a strict set of rules and traditions. But for Jefferson’s, tradition isn’t enough. We do things our own way.” It’s a bold entry into a moment when whisky makers aroun…