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How Mexico's World Cup Run Brought a Small Oregon Town to Life

Summary by Longreads
In this story, Roberto José Andrade Franco visits Woodburn, Oregon: a small town between Portland and Salem where Latinos, many descended from World War II-era farmworkers, make up 61.4% of the population and own 95% of the businesses downtown. Franco paints a multi-layered portrait: the food truck El Pariente Mariscos y Mas; a beloved coffee shop, Café La Onda, shuttered for good; a community still shaken from last fall’s ICE raids. As Mexico’s…
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Longreads broke the news on Thursday, July 2, 2026.
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