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How merchants are quietly building profit margins with extended warranties - CanadianSME Small Business Magazine

Summary by canadiansme.ca
The smart money moves to protection Something interesting happened when ProSource—America’s largest consumer electronics buying group—sat down to choose a product protection partner for their 575 retailers. They didn’t just pick the cheapest option or the one with the flashiest presentation. They chose SureBright. Why does this matter? Because ProSource represents the kind of retailers who understand that survival in today’s market isn’t about c…
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canadiansme.ca broke the news in on Wednesday, June 25, 2025.
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