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How Jelly Belly Is Repositioning Its Brand for ‘Social Epicureans’

Summary by RetailWit
The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara in 2023.

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How Jelly Belly is repositioning its brand for ‘social epicureans’

The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara in 2023.

Read Full Article
South Florida ReporterSouth Florida Reporter

How Jelly Belly Is Making Gourmet Candy the Ultimate Gen Z Social Experience

Jelly Belly reaches out to younger candy lovers using an inventive platform built on curated flavor sharing experiences.

Read Full Article
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RetailWit broke the news on Thursday, June 11, 2026.
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