How Jay-Z’s Roc Nation made the Super Bowl halftime show cool again

How Jay-Z’s Roc Nation made the Super Bowl halftime show cool again

Jay-Z has proven he can deliver top acts and an award-winning show with the five Primetime Emmys so far.

Rappers in the Super Bowl halftime show: Explaining Jay-Z's influence on NFL's recent shift in performers

Jay-Z's involvement with the NFL remains controversial as ever six years later.

How Jay-Z’s Roc Nation made Super Bowl halftime show cool again

By Randall Williams Bloomberg News The first Super Bowl halftime show in 1967 featured jazz trumpeter Al Hirt and a pair of student marching bands. This year, Kendrick Lamar, the hottest rapper on the planet, will perform. That evolution hits at how much of a spectacle American sports have become, with the NFL title game at the center of it all. But even with all that pomp and circumstance, Super Bowl halftime has often been a hit-or-miss event.…