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Ad Telling Grandparents to Get Consent to Hug Grandkids Pulled After Backlash

The minister said the video was inappropriate and counterproductive as the DRCC removed it after criticism over its consent message.

  • The Dublin Rape Crisis Centre is removing a 'We-Consent' video from social media following criticism from Irish Justice Minister Jim O'Callaghan, who called the ad "inappropriate and demeaning to grandparents."
  • Launched as part of a long-term prevention effort, the 'We-Consent' campaign aims to educate the public on boundaries and consent, supported by the Department of Justice, the Department of Children, Equality, Disability, Integration and Youth, and CUAN.
  • Fine Gael Senator Gareth Scahill criticized the campaign as a waste of public funds, calling it "offensive and potentially damaging to our older population" and questioning if consent forms would be required at Dublin, Shannon, Knock, or Cork airports.
  • Jim O'Callaghan stated the video "does not represent the views of the Government," with removal following his officials' engagement with the DRCC, which is reviewing its social media content.
  • While the DRCC created the videos to show that "boundaries should be respected from an early age," the controversy highlights tension between promoting consent awareness and public perception of family interactions, including the message "not everyone wants a hug.
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Lean Left

AN ADVERTISEMENT in Ireland, promoting the importance of consent when it comes to children, has been withdrawn after numerous complaints.

·Zagreb, Croatia
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Twitchy broke the news in United States on Wednesday, October 21, 2026.
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