US EditionHow is the Australian Open redefining live broadcast rights with AI and alternate formats?
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How is the Australian Open redefining live broadcast rights with AI and alternate formats?
How is the Australian Open redefining live broadcast rights with AI and alternate formats? Broadcast rights agreements don’t have to be a blocker to live digital content We might only be a few weeks into 2025, but this year’s Australian Open (AO) is already reshaping the landscape of sports broadcasting through their pioneering use of artificial intelligence (AI) and motion capture technology. By creating an innovative alternate format via “digi…
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