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Zara Taps Steven Meisel and 50 Iconic Models (Cindy! Christy! Naomi! Linda! Twiggy!) for Shoppable Anniversary Campaign

  • Zara celebrated its 50th anniversary on May 9, 2025, with a campaign filmed by Steven Meisel featuring 50 iconic models worldwide.
  • The campaign followed Zara’s evolution since its founding by Amancio Ortega, who opened the first store in A Coruña, Spain, in 1975.
  • The film and collection highlight the brand’s creativity, showing models wearing 128 monochromatic wardrobe essentials priced from $25.90 to $459.
  • Marta Ortega Pérez described the film as “an expression of creative freedom” and said it captures “the magic we always want to create.”
  • This star-studded campaign reinforces Zara’s global influence in fashion and honors the company’s five decades of innovation and teamwork.
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elle.fr broke the news in on Friday, May 9, 2025.
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