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How Guillermo Andrade Turned Californian Memory, Sport and Identity Into a Shared Language with His Collaboration with Under Armour

Summary by Vogue Mexico
The new collaboration between 424 and Under Armour, presented in Paris during the week of men's fashion Spring-Summer 2027, is not born out of the will to transform a sports brand into a luxury exercise.
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The new collaboration between 424 and Under Armour, presented in Paris during the week of men's fashion Spring-Summer 2027, is not born out of the will to transform a sports brand into a luxury exercise.

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Vogue Mexico broke the news on Tuesday, June 30, 2026.
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