US EditionHow Fresh Cosmetics nearly failed—and what its founders learned
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How Fresh Cosmetics nearly failed—and what its founders learned
Lev Glazman and Alina Roytberg streamlined their product lines and focused on Fresh, laying the foundation for the eventual acquisition by LVMH and massive global success. Lev Glazman (left) and Alina Roytberg (right) learned the hard way that “You can’t split your focus and protect your vision at the same time.” Image: Supplied When Lev Glazman and Alina Roytberg, the visionary founders behind Fresh Cosmetics, nearly lost their burgeoning beaut…
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