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How Ferrari Became a Myth

Summary by Sueddeutsche Zeitung
In order to be able to run motorsports, Enzo built and sold Ferrari dream cars. Although he never ran advertising, his company became world famous. A book traces how this was successful – and does not save even the darkest chapters.

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Sueddeutsche ZeitungSueddeutsche Zeitung
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How Ferrari Became a Myth

In order to be able to run motorsports, Enzo built and sold Ferrari dream cars. Although he never ran advertising, his company became world famous. A book traces how this was successful – and does not save even the darkest chapters.

·Munich, Germany
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Bias Distribution

  • 100% of the sources lean Left
100% Left

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Sueddeutsche Zeitung broke the news in Munich, Germany on Sunday, November 16, 2025.
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