US EditionHow Effective is Spray and Pray in PR? (We Analyzed 31M Emails To Find Out)
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How Effective is Spray and Pray in PR? (We Analyzed 31M Emails To Find Out)
Recently, I’ve heard a prominent digital PR team saying they send over 5K emails per campaign to get great results. Digital PR campaigns are rarely relevant to thousands of journalists, so this number gave me pause. The industry calls this the “spray and pray” technique. If you send out enough emails that you find on a media database, you are bound to reach some interested people, right? Maybe not. We evaluated over 31 million emails and 86 thou…
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