How CRM can automate value-added tasks

But how far can a CRM go in terms of automation? Many think that it is limited to managing contacts and tracking sales. In reality, a modern CRM goes far beyond that and can support almost all customer interactions, from first contact to loyalty, to internal team management. A CRM, much more than just a digital address book A CRM is no longer just storing contacts, it has become a real intelligent assistant. It centralizes all customer data, aut…