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How Cracker Barrel saved itself
The chain said traffic fell 6.7% in the quarter, but nearly 12 million loyalty members now drive more than 40% of sales.
- Cracker Barrel reported better-than-expected revenue in its most recent quarter and raised its outlook for the year, with shares surging 100% for the 56-year-old chain.
- Last year's modernization plans, which ditched the famous "old timer" logo, sparked a culture war. Cracker Barrel CEO Julie Felss Masino admitted six months ago that she felt "fired by America" following the backlash.
- Refocusing on Southern-inspired comfort food and value meals priced under $10, the chain bolstered its loyalty program to nearly 12 million members, who now account for more than 40% of sales.
- Traffic fell 6.7% during the most recent quarter, though Chief Financial Officer Craig Pommells reported "gradual improvement" in trends. Technomic's Robert Byrne noted "notably higher scores for value and order accuracy."
- Gift shops are receiving a refresh with American-themed merchandise ahead of the nation's 250th anniversary. Analysts suggest these moves back to fundamentals position the brand for sustained growth.
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14 Articles
Coverage Details
Total News Sources14
Leaning Left1Leaning Right2Center11Last UpdatedBias Distribution79% Center
Bias Distribution
- 79% of the sources are Center
79% Center
C 79%
14%
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