US EditionHow CMOs Can Lead with Agility and Purpose - Demand Gen Report
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How CMOs Can Lead with Agility and Purpose - Demand Gen Report
For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those numbers into impact. Great CMOs don’t just allocate funds— they turn budgeting into a strategic advantage. Done right, budgeting becomes a flexible framework to align with priorities and respond to change. Here are my suggestions for how to budget with structure, strategy, and agility. Start with Strategy, Not Spend Too often, budgetin…
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