Audi Sounds Alarm as Chinese Brands Dominate SA’s Shifting Car Market

Audi Sounds Alarm as Chinese Brands Dominate SA’s Shifting Car Market

German automaker Audi has issued a stark warning about the collapse of South Africa’s premium vehicle market, calling for urgent government intervention as budget-conscious consumers increasingly turn to affordable Chinese alternatives. New data reveals the premium car segment has shrunk by a staggering 66% over the past decade, with Audi attributing the decline to a perfect storm of economic pressures and disruptive competition. Rising interest…

While German car manufacturers are increasingly losing market share in both domestic and global markets, Chinese manufacturers are on a fast-paced expansion path.The pace with which companies such as BYD, SAIC, MG & Co. are growing is more than impressive.With low-cost e-vehicles, they are increasingly entering the German market.The article How China integrates the German car market first appeared on Tichy's insight.