Published 10 days ago • loading... • Updated 10 days ago

How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’

Summary by marketingdive.com

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

2 Articles

All

Left

Center

Right

See the 'SNL' stars play fictitious heavy metal band, "Naumôre Dandruf," to help promote CeraVe's Hydrating Anti-Dandruff Shampoo and Conditioner.

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/year

Total News Sources2

Leaning Left1Leaning Right0Center1Last Updated10 days agoBias Distribution

50% Left, 50% Center

50% Center

Factuality

To view factuality data please Upgrade to Premium

To view ownership data please Upgrade to Vantage

marketingdive.com broke the news in 10 days ago on Thursday, February 13, 2025.

Sources are mostly out of (0)