How Carrefour got consumers to buy into reusable packaging

How Carrefour got consumers to buy into reusable packaging

The Loop reusable packaging initiative, launched in 2019 as an e-commerce pilot by waste management company TerraCycle and two dozen high-profile brands including Procter & Gamble and Unilever, was a high-profile bet on the idea that people would buy detergents, ice cream, cereals and other products in refillable containers. Almost seven years later, the only major market where the Loop model has scaled commercially is France, where grocer Carre…