How Brooklyn’s West X East is redefining South Asian fashion • Brooklyn Paper

How Brooklyn’s West X East is redefining South Asian fashion • Brooklyn Paper

Brooklyn-based fashion brand West X East is stitching its way to success. Founded by Tania Kottoor, a first-generation Indian American, West X East is a “tech-forward fashion brand that elevates cultural fashion” by creating customizable South Asian-inspired outfits. As a child, Kottoor spent hours in the corner of her local library, flipping through fashion magazines while her mother assumed she was checking out books. She was particularly draw…