How brokers dial in client trust

How brokers dial in client trust

Photo by iStock/NicoElNino Confidence is a beautiful thing — and it’s something brokers have in spades. Fully 96% of brokers responding to 2025’s National Broker Survey say they’d refer to themselves as a ‘trusted advisor on insurance and risk matters.’ And there’s only a slight divide between the percentage of women (97%) and men (95%) who feel that way. What’s more, 2025’s number is actually slightly down from the 98% who saw themselves as tru…