How Black Friday and Cyber Monday could 'fast track' OpenAI's ad plan

How Black Friday and Cyber Monday could 'fast track' OpenAI's ad plan

Subscribe: Apple Podcasts • Spotify This time last year, OpenAI finally seemed to reckon with the idea that it needed a cash influx by way of advertising. This year, that plan has been put into motion.  In August, the tech behemoth scooped up Instacart’s former CEO Fidji Simo as its new CEO of Applications. Then in September, OpenAI had taken the first steps in agentic commerce with Instant Checkout. Last week, Simo told Wired, “The important th…