Social attitudes are driving Europe’s mobility transformation, not tech

Social attitudes are driving Europe’s mobility transformation, not tech

MNStudio/ShutterstockMobility is evolving rapidly, especially in Europe, and this transformation is not only reflected in the types of vehicles being used, but also in citizens themselves. Motivations, preferences, and social values are shifting quickly. Innovations like electric and self-driving cars promise to make transport more sustainable, efficient and clean. As a result, public policies and discourse are now focused on guiding and prepari…

The Nudge Unit of Transilien-SNCF Voyageurs has recently carried out, in parallel with its experiments, extensive reflections to identify the drivers of public transport through the prism of behavioral sciences. In order to better understand how and why, we asked a few questions to Isabelle Collin, Director of the Nudge Unit of Transilien-SNCF Voyageurs and Nicolas Fieulaine, Doctor of Social Psychology and Scientific Director of the Nudge Unit.