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How Are North Carolina’s College Coaches Paid? — The James G. Martin Center for Academic Renewal

American universities, especially in the South, are famous for their emphasis on sports. Football stadiums often seat more fans than do city arenas, and coaching contracts can rival those of Fortune 500 executives. College athletics have grown into more than just a pastime; they’re a deeply embedded part of the culture. As tuition rises in a number of states and regions, coaching salaries soar. Stadiums tower over libraries, and while some acade…
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The James G. Martin Center for Academic Renewal broke the news in on Monday, August 4, 2025.
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