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How Are CDPs Forging the Future of the Car Dealership?

Summary by LotLinx
Today’s car buyers are no different than any other modern consumer – they expect a personalized experience. They’ve come to expect that the research they do online will translate into targeted ads and offers and that their interactions with your dealership, whether online or in person, will be tailored to what they want and who they are. And why shouldn’t they? Your car can be seen as an extension of you.But this level of personalization needs n…
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How Are CDPs Forging the Future of the Car Dealership?

Today’s car buyers are no different than any other modern consumer – they expect a personalized experience. They’ve come to expect that the research they do online will translate into targeted ads and offers and that their interactions with your dealership, whether online or in person, will be tailored to what they want and who they are. And why shouldn’t they? Your car can be seen as an extension of you.But this level of personalization needs n…

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LotLinx broke the news in on Tuesday, March 4, 2025.
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