How American consumers are feeling the squeeze, in 4 charts
9 Articles
9 Articles
Alter Agents Study Finds Consumer Sentiment Shifting: Loyalty is in, Luxuries Are Out, and Financial Caution is Growing
2025 Consumer Sentiment Study shows Americans are cutting non-essential spending, turning to rewards programs, and preparing for a tougher economic year ahead Alter Agents, a full-service strategic market research consultancy, released findings from its 2025 Consumer Sentiment Study, revealing how economic anxiety is reshaping consumer behavior in real time. As inflation, political division, and tariff concerns continue to dominate the national …
Between January and May, sales in the United States fell by 3.6 per cent, an unprecedented decline since the pandemic. Even repeat promotions were not enough to stop the decline in restaurant use. According to the group's leaders, the tense economic atmosphere, exacerbated by the impact of the trade war launched under Trump, is holding back consumer cravings. This is a serious burden on the chain's performance, including at the heart of its hist…
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