How Aldi revamped its social media strategy — and why it’s working

How Aldi revamped its social media strategy — and why it’s working

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.

How Aldi revamped its social media strategy — and why it’s working – RetailWit

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.