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How AI Shopping Could Turn Fashion Advertising on its Head

Summary by Vogue
Shopify has placed itself at the center of a web of “AI agent” deals with AI companies, betting that the tech is the future of e-commerce. What could this mean for brands’ advertising and e-commerce strategies?

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How AI Shopping Could Turn Fashion Advertising on its Head

Shopify has placed itself at the center of a web of “AI agent” deals with AI companies, betting that the tech is the future of e-commerce. What could this mean for brands’ advertising and e-commerce strategies?

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Vogue broke the news in on Wednesday, January 14, 2026.
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