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How AI is shaping the future of SEO and earned media

Summary by dmnews.com
Tension: Marketers expect AI to optimize SEO—but discover it’s rewriting the rules instead. Noise: Hype cycles around AI tools promise easy rankings and automated content, obscuring the deeper shifts in how authority, relevance, and trust are earned. Direct Message: AI won’t replace SEO or PR—it will force both to evolve around credibility, not keywords. To learn more about our editorial approach, explore The Direct Message methodology. What hap…
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Moving Markets broke the news in on Thursday, June 26, 2025.
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