How a Professional Ensh*ttificator Systematically Makes Everything Worse for Everyone

A day in the life of an Enshittificator

A great take on the 'enshittification' of everything, by Norway's Consumer Council

A Day in the Life of an Ensh*ttificator

Entertaining video of the Norwegian Consumer Council accompanies the life of an "Ensh*ttificiator", a professional whose task is to make everything worse for everyone. An ungrateful job, but someone has to stop it. Digital products and services keep getting worse. In the new report Breaking Free: Pathways to a fair technological future, the Norwegian Consumer Council has delved into attitude and how to resist it. The report shows how this phenom…

How a Professional Ensh*ttificator Systematically Makes Everything Worse for Everyone

A very entertaining video by the Norwegian Consumer Council tracks the life of an ensh*ttificator, a professional whose job is to make everything worse for everyone. You can call me a sh*tmaker. My job is to make things shitty. The official title is Ennsh*ttificator. What I do is I take things that are perfectly fine – – and I make them worse. More specifically… I make it sh*tty. At first this was a grueling manual job, however things became mu…