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How a Northern Ireland Manufacturer Discovered That AI Search Was Sending New Buyers

Summary by Business Matters
For most of its history, Gradeall International operated the way thousands of UK manufacturers still do. Build good equipment, look after your customers, grow through word of mouth and trade shows, and trust that reputation would do the heavy lifting. Based in Dungannon, County Tyrone, the company manufactures tyre balers, sidewall cutters, waste compactors, and glass crushers — specialist recycling and waste management equipment shipped to oper…
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Business Matters broke the news in on Tuesday, February 10, 2026.
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