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How a fireworks display landed Arc’teryx in trouble
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How a fireworks display landed Arc’teryx in trouble
The green fringes of the Himalayas aligned with the brand. Famed fireworks artist Cai Guo-Qiang (蔡国强) was on board. Arc’teryx (始祖鸟) prepared for a daring synergy of art and nature. They were going to turn heads. When the smoke and light was over, they’d done so for all the wrong reasons. A video showing the Rising Dragon fireworks display Instead, what Arc’teryx got were accusations of hypocrisy that began on Chinese social media and soon be…
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