US EditionHow a busy mom's cookie craving launched a thriving business
- Forsyth County resident Lindsey Hancock launched her baking business, "My Better Batch," in April 2024, driven by her passion for baking and a desire for a truly homemade-tasting cookie.
- Prior to starting her business, Hancock, a busy mom, often traveled extensively for work, taking 120 flights a year before COVID-19, and felt she was missing out on time with her children, inspiring her to create elaborate baked goods for school events.
- Hancock often wished she could find a store-bought shortcut to pass off as homemade, but nothing satisfied her craving for the depth of flavor and softness of a truly homemade cookie, leading her to create her own brand.
- Hancock admits that starting the business was a learning experience and emphasizes that "You dont have to have it all figured out" to begin.
- In the year since its launch, "My Better Batch" has made significant progress, including finding manufacturers and partnering with retailers like Amazon, Thrive Market, and is planning a holiday collaboration with Target.
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Total News Sources27
Leaning Left1Leaning Right0Center23Last UpdatedBias Distribution96% Center
Bias Distribution
- 96% of the sources are Center
96% Center
C 96%
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